Which is inseparable from WeChat's traffic support. From the first level entrance, to the full liberalization of public and private domain traffic, to executive list becoming an important connection point for WeChat’s social ecology, content ecology and business ecology, the video account carries the ambition to reshape the “organization official website”. Figure 2: Schematic diagram of the connection between the video account and the WeChat executive list ecosystem Connecting users: On the one hand, WeChat has opened up four traffic scenarios: community, circle of friends, official account, and Souyisou to fully divert the flow of video accounts; on the other hand,
Institutions can deposit users in video accounts, or put Users settle in positions where video accounts such as official accounts, corporate WeChat, and small programs can jump directly. There are both drainage and precipitation. With the executive list opening of new functions, it is not ruled out that the video account will convert users into the future. Connected content: The content ecology of the video account is very open, and it has both short video and long video capabilities, and also accepts various content such as product promotion, sharing, and executive list selling. In addition, as an emerging content position, it has opened the executive list diversion entrance to the public account of the traditional content position, and it is also opening the diversion entrance of mini programs one after another.
Connecting business: Similar to Douyin and other live broadcast delivery positions, the video account also supports live delivery delivery, and executive list has the ability to connect stores and small programs, and can undertake transactions and services for institutions. The setting of WeChat Bean is also an effective catalyst for connecting video accounts and business. After the video account went online, the pattern of video creation positions executive list quickly changed from the original "two superpowers and many strong" to "three-legged confrontation". Compared with Douyin and Kuaishou, the characteristics of the video account are very obvious.